THE GRAMMYS
“These hips don't belong to me, they belong to the music.”
Sometimes music grabs a hold of you and there’s just no denying it. We captured this natural reaction with a 360 campaign for the 56th Grammys: "Music Unleashes Us."
PRINT + OUTDOOR:
BACKMASKING BANNER:
Shortlist - Clio Music Innovative Media
SELECTED PRESS:
Agency Spy, This Year’s Grammy TV Campaign Is Actually Pretty Great
MTV, Pink And Nate Ruess Make A Girl Cry In New Grammy Video
New York Times, Grammys Go Live in One Real-Time Show to Promote Another