Jenn Tranbarger is an SVP Senior Creative Director at BBDO NY and currently serves as the New York creative lead on the Home Depot business. Working with a 50+ person team based in New York and Atlanta, she’s helped lead both broadcast and tactical work for the brand’s Tier-1 events, created a 15-minute documentary highlighting the brand’s 30 years of disaster relief efforts alongside Imagine Entertainment, and increased the THD Kids Workshop participation to an all-time high.
Prior to that, Jenn focused on the M&M’s business where she concepted, designed, and launched their best-performing on-pack promotion ever, made 2 top-ranking Super Bowl commercials, and helped create Purple, the first new M&M’s character in over a decade.
Originally from southern California, Jenn got her start at TBWA\Chiat\Day Los Angeles, where she worked her way up from Studio Artist to Senior Art Director. There she focused on such brands as the Grammys, Pepsi, and Gatorade, and created a few of the Internet’s first viral videos - featuring Jeff Gordon for Pepsi Max and Macklemore for the Grammys.
She currently lives in NYC, spends entirely too much time on TikTok, and dreams to one day have her apartment featured in Domino magazine.