M&M’S | THE OSCARS
How do you launch a series of bags featuring unique and quirky on-pack phrases for one of entertainment’s most iconic chocolate brands?
Simple, you take over the Oscars and let your bags do all the talking…except we didn’t find out our ad placement until literally 48 hours before airing… so the execution of this was kinda… the opposite of simple.
And here are all the spots, in their entirety, in the order they ran on Oscars night. The first two ran during the Red Carpet Pre-Show. The following 6 ran during the main Oscars broadcast.
This spot ran during the Red Carpet Pre-Show as a way to comment on the inevitable awkward celebrity run-ins that were bound to happen that night. The commercial hearkened back to a moment, just weeks before, at the SAG awards where estranged celebrity couple Brad Pitt and Jennifer Anniston bumped into each other - and the Internet went crazy.
This spot ran during the first commercial break as a way to comment on the Academy’s controversial decision to go hostless this year.
This spot ran immediately after the winners for Best Animated Feature and Best Animated Short were announced.
This spot ran halfway through the show, immediately after Laura Dern accepted her Oscar for Best Supporting Actress.
This spot ran after a quick camera pan of all the hot celebs sitting in the front row.
This spot ran immediately following Elton' John’s musical performance of his hit song “(I’m Gonna) Love Me Again.”
This spot ran during the second-to-last commercial break of the night. The ad spoke to viewers at home by playfully acknowledging their inevitable slow Monday at work - be it from lack of sleep or too much movie talk at the water cooler.
Bronze - The Caples Awards, Integrated