THINX | MENstruation
In an effort to help destigmatize periods, we wanted to show the world how normal they'd be if we all had them. The campaign sparked a national conversation around periods and the portrayal of tampons on television. The film was loved by some, and outright rejected by others. But no matter what people had to say, we viewed every comment and conversation as positive… because in order to normalize periods, we have to talk about them first.
Silver - Clios, Public Relations
Bronze - One Show, Public Relations: Brand Voice
Shortlist - One Show, Film Long Form
Shortlist - One Show, Branded Entertainment
Shortlist - One Show, Health, Wellness
Shortlist - One Show, Moving Image Craft
Shortlist, Cannes, PR - Challenger Brand
Shortlist, Cannes, Film - Challenger Brand
Shortlist, Cannes, Film - Healthcare
Shortlist - One Screen, Branded Content
Shortlist - Shots Awards The Americas
Shortlist - AICP Awards, Concept
People’s Vote Winner - The Webby Awards, Advertising, Media & PR: Best Media Strategy
Nominee - The Webby Awards, Advertising, Media & PR: Fashion, Beauty & Lifestyle
Nominee - The Webby Awards, Advertising, Media & PR: Social Video
Shortlist - The Caples Awards, Digital B to C
Shortlist - The Caples Awards, PR
Gold - The Cresta Awards, Moving Image
SELECTED PRESS:
Shots, Top 100 of 2019
AdAge, Top 5
Adweek, Ad of the Day