gatorade


To mark the 40th Anniversary of Title IX, Gatorade joined forces with the Women's Sports Foundation to raise money and keep girls on the playing field. 

In support of the cause, female athletes from Billie Jean King to Laila Ali changed their profile picture to a photo of them as a 14-year-old, with a message to all their fans about why they should stay in sports.

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Print ran in various publications to raise awareness for the cause. 

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Silver - Effies, Goodworks - Non-profit
Bronze - Effies, Small Budgets - Services

SELECTED PRESS:
Creativity
AdWeek
Jezebel